Work

Seven projects from 2023 to now. The first three have case studies; the rest are short entries with the part worth knowing.

Case studies

2025—26

Subscription streaming platform

A commercial subscription video service with payments, promotions, an adaptive player with live channels, and a tiered admin panel. Confidential client, so the screens stay out; the decisions do not.

Design, front-end, backend, payments, deployment, incident response. Team of three engineers.

Live · ~10k users 2025—26

PriceMate

Crowdsourced grocery price comparison for Cyprus, with barcode scanning, store routing, offline support, and an allergen-safety pipeline that checks thresholds in code before the model writes a word.

Research, product design, PWA front-end, AppWrite backend. Team of four.

Distinction, EMU 2024—25

Biliyo

A marketplace for second-hand items that pivoted to new-and-used mid-build. Listings, search and filtering, profiles, transactions, and a bilingual EN/TR interface.

Product design, research, usability iteration, design system. With an engineering team at Codetoproducts.

AI Summit 25

Projects

MARCS Coach

2026 · live at marcscoach.site

An AI coaching product in private research phase. I designed the landing page end-to-end — positioning, layout, type, and the conversation mock that carries the hero — and consulted on the coach app's UI as it took shape. The whole landing page went from brief to live in two weeks using an AI-augmented workflow: I designed in the browser rather than in Figma, which removed the handoff step entirely.

Presented at AI Summit 26 and at Young Minds – Great Ideas, European University of Lefke.

UI/UX teaching platform

Currently building · uix.design

A platform where interface concepts are taught through the component itself rather than through a description of it. You do not read about why a modal traps focus; you use one that does and one that does not, and the difference is the lesson. I am designing and building it now.

Design, front-end, content. In progress at uix.design.

Cyprus tourism marketplace

Technofest national exhibition

A marketplace connecting tourists with local experience providers — tours, rentals, and activities sold directly by the people running them. The design problem was trust in both directions: a visitor booking from a stranger in an unfamiliar country, and a small operator taking money from someone they will meet once. Exhibited nationally at Technofest.

Product design, flows, interface.

Smart-home control hub

R&D prototype

A multi-purpose hardware hub for apartment complexes, prototyped as R&D: one device handling the functions that normally arrive as four incompatible boxes from four vendors. It ran in parallel with LoRaWAN and smart-city research I did with WOM Technology in Dubai, and it is the direct reason I could speak about IoT at Cyprus International University rather than about it.

Hardware prototyping, firmware integration, interface concept.

Want the short version?

The resume has the full record — roles, stack, infrastructure work, certifications. Or skip it and email me.

ali@alicraft.site Download resume, PDF